Young Living Publications

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Clean Living Magazine

Empower oil-curious friends and family to rid their homes and lives of harsh chemicals with the new edition of Clean Living magazine. Packed with product tips, DIYs, and a wealth of information, it’s a gorgeous guide for anyone looking to have a happier, healthier home environment.

DO WHAT YOU LOVE AND Y O

DO WHAT YOU LOVE AND Y O U ’ L L L O V E W H A T Y O U D O . It’s a turn of phrase that has a fairy tale feel T to it. Pursuing your passion sounds nice, but there are bills to pay and dance recital costumes to buy and children who seem to outgrow their shoes every six weeks. And yet the world is full of creators and visionaries who took a simple idea or hobby and turned it into a living. Whether you want to build an empire or simply earn some extra money each month, all of us can learn something from everyday entrepreneurs who followed their passion to escape the monotony of corporate life and embrace the freedom found from following their hearts. 42 / CLEAN LIVING

HE WORLD IS FULL OF CREATORS AND VISIONARIES WHO TOOK A SIMPLE IDEA OR HOBBY AND TURNED IT INTO A LIVING. © Tarik Kizilkaya / istock.com; Olena Yakobchuk / shutterstock.com RECIPE r SUCCESS Life has thrown Alex Snodgrass some surprises, like a surprise pregnancy with now-husband Clayton when she was fresh out of college and working at the Capitol in Austin, Texas. They quickly shifted their plans and headed to the Dallas-Fort Worth area to get married and be closer to family, but her newfound stay-at-home mom role and life in an unfamiliar city felt isolating. To combat postpartum anxiety, Alex fell back on what she loved to do: cook for others. In 2014 she started The Defined Dish, a food blog that served as a hobby until a year and a half later when she decided to transform her passion project into her career. Alex used Instagram as a way to connect with her audience in real time and receive feedback on her Whole30-compliant recipes that focused on bold flavors. Alex hired a part-time nanny to allow room in her schedule for testing recipes and teaching herself how to properly style food for photos. Blogging with consistency was key, but Alex admits it took her two full years of trial and error before she found her voice and uncovered what her audience was hungry for. Today her cookbook The Defined Dish: Whole30 Endorsed, Healthy and Wholesome Weeknight Recipes is a New York Times bestseller, and she is a sought-after influencer for partnerships with healthy food brands. ACTION ACCELERATOR: Use your passion to build a real, honest, and compelling relationship with potential customers. A GEM AN IDEA “Disruptive dreamer” would be a good description of Kendra Scott, whose jewelry empire now includes 100 Kendra Scott stores and a coveted spot in specialty boutiques and fashion powerhouses like Nordstrom. In 2002, with no funded capital, 0 of her own money, and a few weeks of medical leave while pregnant with her son, Kendra created jewelry designs that included colored gemstones and then pitched them to local stores with her newborn son strapped to her chest. Her persistence and talent paid off, and in 2016 a private equity firm invested in her business at a valuation of more than billion. It would be easy to assume that this massive success came quickly and without failure, but Kendra’s journey included setbacks that taught her invaluable lessons. The difference between those early failures and her now massive success was finding an underserved space in the market. When she couldn’t find quality gemstone jewelry she could afford, Kendra discovered a niche no one else was addressing. There wasn’t a category for affordable gemstone jewelry, so she created it—and a dream business to go with it. ACTION ACCELERATOR: Look for ways to solve a problem or fill a need. 43

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