Young Living Publications

1 year ago

The Essential Edge - July 2020

The Essential Edge has gone quarterly! This completely enhanced and redesigned newsletter is jam-packed with plenty of exciting announcements and post-Virtual International Grand Convention content. Be sure to read about our newly announced products, get a sneak peek into our new online shopping platform, and check out this edition’s helpful business-building tips. You can also read about our newest partner farm, see how Young Living has been supporting those in need during the COVID-19 pandemic, and learn about Young Living’s efforts to protect orchids in Ecuador.

The Essential Edge - July

THE ESSENTIAL EDGE NEWS OF THE WORLD LEADER IN ESSENTIAL OILS JULY, AUGUST, SEPTEMBER 2020 @youngliving @youngliving @youngliving A MESSAGE FROM MARY Hello, Friends, Imagine! A virtual convention! Something new, innovative, creative, and absolutely over the top. I was fascinated when Brittani Lambert, our VP of global events, asked if she could create my dress for the convention. I didn’t have a clue what she was planning, but I was all game. What an amazing experience that was for all of you who watched the excitement with me. I was so intrigued to watch the convention unfold in the studio with all the digital razzle-dazzle, together with Lisle Moore’s soul-stirring music—just like last year. We learned so much from our wonderful presenters, and I was very elated—even emotional—when I introduced a new blend that we are calling Gary’s Light. Gary always said he had more blends for us, but they would be given only when the time was right, and I think that’s now. Gary’s Light has compounds that open the mind to greater awareness and envelop us in a field of security and protection: Hyssop, Sacred Frankincense, Myrrh, Cistus, Dorado Azul, Eucalyptus Radiata, Lemongrass, Petitgrain, and Cinnamon Bark. This blend is very much a companion to Thieves ® and Purification ® . This arsenal of oils is something Gary has had for a long time. Some of these oils have a historical background that relates to some of our needs today, while others have different compounds that target other needs. I was quite amazed as some of the oils took me back to ancient times, especially to the story of hyssop with Moses and the Israelites as they anticipated the Avenging Angel that was to come upon Pharaoh and the Egyptians. Myrrh has centuries of stories and how it was used, especially on the ancient camel caravan trails, as told in Gary’s historical novel, The One Gift. Cistus is also a plant with much history that has both physical and emotional applications. These oils are a concentration of history that you will have to explore. Dorado Azul comes from our Ecuador farm. It is very powerful and when you smell it, you can feel a grounding strength coming from the earth that travels through your body and seems to dance in your head. Now that’s an interesting description. It might be a good oil to wear while you’re dancing. You’ll have to test it. Petitgrain is almost a mystery oil in this blend. I had to do some research because I really hadn’t used it. I found my answer so now it's your turn to experience why this oil belongs in this blend. The stories of Eucalyptus Radiata, Lemongrass, and Cinnamon Bark and their many benefits have been touted for centuries. I think you will be amazed at the timeless benefits of these oils as you do your own research. The aroma is exquisite and so smooth, like the other beautiful blends that we have. This has been a difficult time for our world, but out of it, something amazing has happened to our Young Living family. We have become closer, stronger, and more determined to uplift each other as we work to overcome this adversity. It fills my heart with joy to see our company growing because of our products. They are pure and they work, which is why they are in demand all over the world. It’s time to look inside ourselves, to know who we are, and to draw on that inner strength as we go forward together with our mission, to serve God’s children, exactly the reason that Gary took his first step down that unknown path. Let’s be grateful for the knowledge we have and for the opportunity of knowing that Young Living is a powerful force for good on the earth—the realization of Gary’s mission for all of us. With love and gratitude, UNIQUE VIGC MEANS UNIQUE BENEFITS Home conferencing like never before Thank you for joining us for our first-ever Virtual International Grand Convention (VIGC)! We hope that this year’s convention experience gave you the best of both worlds: the comfort of home and the camaraderie of the International Grand Convention. Our easiest, greenest, most accessible, and allinclusive convention was one for the record books, and we are so proud of those who made it happen. Here are a few of the highlights your cooperation and participation made possible: • Chief "Operatic" Officer Mary Young shared an original song and her vision for YL’s future. The pandemic has caused big changes in the way we do business, not just in the way we brought the convention to you. It has given us many more opportunities to help so many more people, and Mary’s presentation gave an awe-inspiring look at how we’ll embrace those opportunities post-pandemic and beyond. • The Virtual Expo was packed with demos, tutorials, marketing videos, and so many virtual ways to experience our newly launched products. • This year’s VIGC experience was enhanced by so many exclusive new product bundles, special-edition products, limited-time offers, and amazing discounts! Be sure to add these must-have new products to your next Essential Rewards order: • Cassia essential oil, 15 ml • Breathe Again essential oil blend, 15 ml (limited-time offer) • One Heart Foundation essential oil blend, 5 ml • Lavender and AromaEase Aroma Rings • Lucia and Lustre Diffusers • KidScents ® Unwind set • Four different essential oil kits • Super Vitamin D • Thieves ® Chest Rub • BLOOM Skin Care Line • Savvy Minerals ® Liquid Foundation • Ecuadorian Oregano essential oil, 15 ml (formerly called Plectranthus Oregano) • Gary's Light essential oil blend, 5 ml • Young Living Senior Director of Media Productions Jonny Turner, a longtime comedian, charmed us with unforgettable opening monologues and delightfully witty commentary throughout the VIGC. • They say the show must go on, and our recognition events went on with style. All Silvers and above who qualified for convention recognition were recognized during the Awards Gala, each rank in its own unique way by our executive team and global leadership. • Runners in The D. Gary Young, Young Living Foundation’s virtual 5K vied for a superhero-sized prize by dressing up as superheroes. The real win was that all registration proceeds benefited the many people the Foundation serves. • Our workshops illuminated and inspired, led by some of the most knowledgeable business and essential oil experts in the world. If you weren’t able to view a particular workshop when it initially launched, no worries! Content will be available for viewing through August 21. Thank you so much for joining us virtually this year and adding your excitement to ours. We are so proud that our whole global community came together as one to network, learn, and share. See you next year! Guiding our next decade of growth and empowerment. FOUNDATION FOCUS: EMPOWERING AND INSPIRING NEWS Debuting a new mission, vision, and pillars of focus For The D. Gary Young, Young Living Foundation, the Virtual International Grand Convention presented an exciting time to look to the future as we proudly announced our new mission and three key pillars that will guide our continued development, growth, and strategy. New mission: To protect and empower our world’s young. Our first pillar is to champion education by opening doors of opportunity through traditional and vocational education, skill building, and leadership development. Under this pillar, the Foundation will look specifically to provide funding to schools and increase access to education for the most vulnerable. We were thrilled to announce new partnerships under this pillar at the convention. Be sure to visit YoungLivingFoundation. org for all the details and follow @younglivingfoundation on social media for updates. Develop enterprise is the Foundation’s next pillar. Under this key initiative, the Foundation will aim to empower women worldwide to break the generational cycle of poverty for their children by investing in small business and fair trade enterprises. The Foundation is teaming up with 10 women-led enterprises worldwide, so they can scale their businesses to new heights. The Foundation is also connecting them to the Young Living marketplace to provide sustainable employment for disadvantaged women. Our final pillar is to end exploitation by protecting the vulnerable from losing their freedoms to abuse and human trafficking. For the past four years, the Foundation has been supporting efforts to end exploitation with our partner Hope for Justice. We’ve accelerated their efforts in Africa and Cambodia, and we’re now expanding our impact to support Hope for Justice operations in the U.S. and Europe. The future of our story starts with you. To kick off this new mission, we need you to Be One for Someone. Find out how by visiting


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